X8

X8 is a Portuguese furniture company built on decades of experience in design, production, and craftsmanship. After many years with the same visual presence (from its logo to its website and commercial materials), the company entered a new stage and decided to redefine its image as a whole. It was a meaningful responsibility: the new identity needed to honor its legacy while accompanying a more contemporary direction in production, communication, and market presence. I was responsible for the new visual identity system, including the logo, website design, and the editorial design of the catalog presented at Salone del Mobile Milano 2026. The challenge was to create a logo where the “X” and the “8” felt truly integrated, rather than simply relying on typography. The result is a structured gesture that feels modern, precise, and timeless. A neutral color palette allows the identity to adapt naturally across different collections, materials, and environments, creating a cohesive visual system for the company’s new chapter.