la provincia te espera
The first UX/UI design that
I created as my final thesis for
completed in
the first quarter of 2022
Rincones de Córdoba
UX and UI design
Are you interested in exploring Córdoba but unsure where to start?
Do you want to share your favorite places to visit but don't know how?
Design Thinking Methodology
empathize
01
Identify the problem and understand the users along with their needs
devise
03
Define the information architecture, task flow, and user flow
prototype
04
Generate wireframes
validate
05
Conduct usability testing with users and iterate
define
02
Analyze the competition and define the Minimum Viable Product
empathize
01
knowing the user
More than 130 people, ranging from 17 to 52 years old, completed the 11-question form to create the user persona
Discovering places in Córdoba is challenging
When others share a location with us, we struggle to navigate to them or pinpoint their exact whereabouts
probelm
Provide users with a quick and straightforward method to discover unique places and view their locations
Offer a platform for users to delve deeper into learning about the province
objetive
The application will enable users to specify a location, and the interface will display attractions that other users have highlighted on the map. Users can also access recommendations and opinions shared by others
solution
goals
Enable their children to experience and appreciate the natural beauty of the province
Save time by accessing reliable recommendations for nearby destinations.
Discover new convenient places without the need for extensive research
motivations
Share memorable experiences with their children while exploring the province's landscapes
Escape the routine and enjoy moments of relaxation and connection with loved ones
Ensure safety during outings to prevent issues
frustrations
Disappointing experiences at unsuitable or unsafe destinations
Receiving recommendations for locations outside the province, which may not be feasible for short outings
Limited time and energy for researching leisure options due to a busy schedule
"Rarely do I find time in my busy schedule to go for walks with my children, and when the opportunity arises, I find it difficult to decide on suitable destinations"
María
mom and teacher
The user with limited time requires efficient access to reliable recommendations for family-friendly outdoor activities, enabling them to create memorable moments with their children
wants to know places
type of user:
user persona
goals
Inspire all Cordobeses to explore their province and discover its treasures
Showcase the beauty of Córdoba to tourists
Increase personal visibility and recognition
motivations
Document travels and fund future adventures
Enhance job opportunities through increased recognition
Provide support to the people of Córdoba
frustrations
Challenges in accurately communicating visited locations
Decrease in photo quality in some applications
Limited knowledge beyond tourist attractions
"When I post my photos on social media, I often receive inquiries about their locations. I would like to easily share both the photos and their respective locations"
Julián
photographer
The user aims to showcase the hidden corners of the province, enhance their credibility, and present photos professionally, all while offering assistance to the community of Córdoba
want to share
type of user:
Visiting recommended places or returning to familiar ones
Sharing photos on Instagram or sending them to close contacts
Regret for not exploring the province more extensively
Frustration due to the lack of time needed to search for places to go
Possible places to visit on Google Maps or social media
Photos of recommended or shared locations with them
Recommendations from external sources, both on social media and news platforms
...think and feel?
...says or does?
...see?
What does the user...
...hear?
empaty map
define
02
benchmarking
Often features generic photos, and hidden nature spots may not be accessible via Street View.
Offers intuitive navigation with search history and well-defined categories.
Utilizes consistent icons and a cohesive aesthetic.
Provides easy review writing and viewing ratings.
Occasionally lacks clarity in directions and may overwhelm users with information.
It can be challenging to pinpoint exact locations of photos, but users are often inspired to visit.
Offers intuitive navigation, organized information, and effective search options.
Maintains a consistent design with well-designed icons and search history.
Limited capability for easy publishing and relies on locations available on Google Maps.
essential functionalities
desirable functionalities
MVP
minimum viable product
profile
qualify
filter
comment
search places
share places
devise
03
cardsorting
An open card sorting exercise was conducted using Optimal Workshop. During this process, users grouped and associated "cards" into different categories based on their own criteria
12
cards
10
participants
6' 25''
average time
define location on the map
provide directions on how to get there
specify details about the places
publish location and its photos
build reputation and trust
share places
share opinions about places
Help
Share places
Activities to enjoy
while visiting the area
Search
Search for places
Main
view reviews
learn about the specifications
view photos
search for places
view places near me
information architecture
home
share
places
my profile
my data
profile
picture
my hidden gems
nickname
search
for places
publish location and its photos
provide
specifications
define
location
specify
details
search
for places
filters
mountains, rivers...
view
photos
view
opinions
view
map
accessibility
precautions
learn about the specifications
search for places near my location
userflow
prototype
04
evolution of wireframes
validate
05
hypothetical scenario for interviews
Thanks to remote interviews, the prototype was tested with 5 USERS to VALIDATE if the MVP functionalities allow for a simple, intuitive, and organized user experience. And to VERIFY that users understood the navigation flow and interaction.
Hello! How are you?
scenario A
Today, a meeting at the office got canceled, and you have the afternoon free. Would you like to go out for a walk with your young children? However, you only have a few minutes to decide where to go, and you also have limited time to reach your chosen destination. It's a must that you can go by car. Are you ready?
scenario B
A few days ago, you took a wrong turn on your route but ended up pleasantly surprised when you discovered a beautiful hidden place. Are you willing to share it so that your friends and other users can visit it?
usability testing
heuristic evaluation
Visibility of system status
Match between the system and the real world
User control and freedom
Consistency and adherence to standards
Error prevention
Recognition over recall
Flexibility and efficiency of use
Aesthetic and minimalist design
Error communication and prevention
Help and documentation
elevator pitch
Who doesn't enjoy going for a stroll? I'm confident that we all share the same love for discovering new places, and I believe that we don't have to go far to do so. "Rincones de Córdoba" was created to help us learn about this province and uncover its beautiful landscapes together!
corners ("rincón" in Spanish)
Córdoba
road
icon design
Thank you for coming this far, it has been a long journey!
I invite you to test the prototype (my favorite part of it all)
Page title
Help text
Label
Wrong placeholder text
Help text
Label
Required Field
Help text
Label
Required Field
Help text
Label
Placeholder Text
Help text
Label
Placeholder Text
BUTTON
BUTTON
BUTTON
BUTTON
con mascotas
con niños
provedurías
con mascotas
con niños
provedurías
movilidad reducida
acceso en auto
acceso en auto
movilidad reducida
3G
BUTTON
BUTTON
Title goes here
Secondary line text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce nec posuere nunc, vel placerat risus.
(130)
Nombre del lugar
ALTA GRACIA
9 rincones
EMBALSE
8 rincones
MENDIOLAZA
8 rincones
SACANTA
6 rincones
TANTI
5 rincones
VILLA MARÍA
5 rincones
Descubrir
Agregar rincón
Perfil
Home
verde ftalo
#132A13
verde cazador
#31572C
verde savia
#4F772D
esparragos
#90A955
verde ftalo
#FAFECC
ui kit