AMEIRA

Client
Ameira
Location
Milwaukee
Year
2025
Credits
Web development and stage review: Fernando Ruiz
Info
Ameira was born at the intersection of architecture and engineering — a duo seeking an identity that felt alive, technical, and human at once. The challenge was to ensure both voices were equally represented: the precision of engineering and the fluidity of architecture. Guided by that goal, I designed the logo and its variants, defined the color palette and typographic system, and brought everything together in a brand guidelines manual to ensure consistency and scalability. The solution takes shape in a structured “A” that blends geometry and movement — firm at its base, adaptable in its curves, like a work that evolves with its context. The result is a clear, functional identity prepared to grow.





